Everyone loves free, right? Let’s face it, the term “free” automatically gets our attention. It’s used in advertising everywhere. From free fries with a burger, to buy-one-get-one free offers, everyone likes to think they are getting “something” for nothing. Free is great. I like free, you like free. Free is good. It means “Yes, i got SOMETHING”!
We feel good when we get something. As long as it puts us ahead of whatever we gave to get the “free something” to begin with. Free offers work for many of our daily consumables. Shampoo, soap, coffee and soda and even the “35% more macaroni” we just consumed. For consumables and other commodity-type goods, FREE is a great marketing tool. When you have a choice between two brands of the same type of “thing”, FREE is a great way for one to stand apart from the others. So when does it not make sense to trust “free”?
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